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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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326 - 350 of 4,596 Reviews for Foundations of Digital Marketing and E-commerce

By Wen W

Feb 7, 2023

This course gives me a way to closely know what the operator‘s job doing, and let me know better the current oversea marketing and how to nourish a product. It is really helpful to lead me to have faith to purchase a position when I am confused about my career.

By venugram c

Aug 6, 2022

I am so thankful for the full course and easy access to understanding all the concepts of digital marketing aadn commerce brushing up skills helped me a lot. Thank you so much for the content you have produced for making me feel "content" with my career path!!

By Gigi R

Jun 23, 2023

Great Introduction to Marketing and E-commerce. 600% increase for positions within this field! I thought my Art degree was going to be a complete failure until I found that in this career a lot of those skills are necessary and highly coveted. Perfect for me!

By Manu F

Nov 5, 2022

Entertaining, useful and really well organized. I also believe that the tasks that you have to do during the course are fun and encourage learning. I've done research on my own regarding this theme and this course is the best way to learn it fast and properly

By Sonia E L C

Oct 18, 2022

Excelente el curso!!, sin embargo lo sugiero las siguientes recomendaciones:

Agregarlo en el Iidioma Español

Mayor desarrollo en el tema de estratgias para identificar tu público objetivo

Gracias por su invaluable apoyo

Saludos:

Villahermosa, Tabasco, México

By Lloyd C

Jun 16, 2022

Wow. This course was very informative and comprehensive that i have to admit that i enjoyed it very much. The instructor was straight forward and captivating. i would recommend this course to anyone wanting to start a career in digital marketing and ecommerce

By Deleted A

May 13, 2023

The e-commerce and digital marketing program likely provided learners with a comprehensive understanding of the digital marketing landscape, enabling them to navigate the ever-evolving online business environment with more confidence and strategic thinking.

By RICHARD

Nov 26, 2022

Great experience! I gained skills that I didn't have before and I'II continue learning and using coursera tools to advance my professional career opportunities with google community as well. Thanks so much for this opportunity. It comes once in a life time.

By Taimur H

Dec 13, 2022

Working in this field full time from past 5 years but still didn't find anything boring or irrelevant

For people working in this field it's a refresher and can be completed in 3-4 days

For beginners it might take 2 weeks or so

"Good luck and happy learning"

By maria p c

Nov 18, 2022

This course is amazing!! I learned all the foundations of Digital Marketing and E-commerce. It is super well structured and simple to follow. All what you need to know is provided in short videos and short reading materials. The content is super engaging !

By Saumya G

Mar 26, 2024

This certification has equipped me with valuable skills and knowledge of digital marketing and e-commerce, empowering me to think about a career change . I'm grateful for the opportunity to expand my expertise and stay at the forefront of industry trends.

By Rondell S

Aug 23, 2023

A solid course that teaches you the foundations of digital marketing . I already had a background in digital marketing so it was like second nature to me. But for someone who is new to the field, the information is very beginner-friendly and easy to grasp

By Kyaw S L

Jul 27, 2022

I am very much satified with course. I am going to study contining regarding with digital marketing and e-commerce. Thanks for support financial aid. I am going to contribute my knowledges to other people who willing to learn digital marketing e-commerce.

By John E R

Jun 12, 2022

I learned new terminologies through this course! The video lectures were engaging as well and it was easy to stay focused. The readings help alot in supplementing what the videos talked about and I love how the graded quizzes really tested what I learned.

By Faith T

Sep 29, 2022

It's definitely a challenge but a refreshing one and they go over the basics in a way that isn't super overwheliming ad you eel like you understand the most complex things in a way more impler form so it isn't as intimidating to tackle. On to the next!

By Mariana G

Jun 26, 2022

The Fundamentals of Digital Marketing and Electronic Commerce course is excellent for the development of any professional, it allows us to propose our ideas in an attractive and strategic way to carry out any business using digital marketing techniques.

By Samujjal S

May 25, 2022

Completing the first course of this certification, has given me more confidence on myself that I have to continue to learn more about this field. I am impressed by how this user friendly course was made, kudos to all those involved in making this course

By Carlos H

Mar 5, 2024

Excelente professores, conteudo e metodos de ensino. Muito gratificante os conhecimentos obtidos. Gostaria de ressaltar sobre meu certificado está com nome errado no final repetiram o Habrahão 2 vezes. Nao consigo apagar. Obrigado. Felicidades à todos!

By Ibeliz G

Jun 21, 2022

Very informative and well explain the only input is that is a bit hard to hear softspoken people even with my volume to the max. like the asian lady and the black gentleman (i forgot everyones name) the black lady is very clear to the point and polite

By sheena

Dec 28, 2022

I learned a lot about the marketing funnel. I think every new business owner should take this course. When I first started my business I didn't realize that marketing is an artform , it's not a simple post something and they will come type of business

By Afif M I

Aug 27, 2023

I am grateful to share with you an overview of the remarkable e-commerce and digital marketing course that I have enrolled in. This educational journey has been an enlightening experience, and I sincerely thank you for the opportunity to participate.

By ashish g

Jun 21, 2023

I have never imagined this course is going to be a fun. It is one of the best courses available online.

It is very user friendly and so interactive to learn with. I highly recommend this course to anyone willing to make a career in digital marketing.

By Souvik 1

May 19, 2022

Thi course is the 1st course of digital marketing specialization offered by google and u can know the basics of digital marketing through this course. Overall this course is great but dont forget to finish the entire courtses in this specialization.

By Aadil M

Sep 29, 2023

it was super good to learn, but unfortunately despite of ending the course, it is still showing incomplete, because i am not able to submit test, as it asks for fee, as i requested for financial aid, as it is quite unmangaeable for me .. Please help

By miranda b

Aug 29, 2023

This was a great introduction to digital marketing and e-commerce! It taught me the basics so I can be successful in the rest of the certificate program! The videos, readings, activities, and quizzes were clear and kept me interested the whole time!