This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
About this Course
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Customer loyalty
- Marketing Analytics
- Customer Outreach
Syllabus - What you will learn from this course
Introduction to foundations of digital marketing and e-commerce
The customer journey and the marketing funnel
Digital marketing and e-commerce strategy
Measure performance success
- 5 stars86.37%
- 4 stars11.50%
- 3 stars1.51%
- 2 stars0.26%
- 1 star0.34%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!
Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
Frequently Asked Questions
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What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
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Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
More questions? Visit the Learner Help Center.