Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.
This course is part of the Omnichannel Retail Strategy Specialization
About this Course
Syllabus - What you will learn from this course
Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
Module 2: Kahn Retailing Success Strategy
Module 3: Importance of Customer Experience/Shopper-tainment
Module 4: Changes in Branding: What Makes a Brand Great?
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- 4 stars9.41%
- 3 stars1.17%
TOP REVIEWS FROM RETAIL MARKETING STRATEGY
I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.
Really wonderful content and teaching style! Thanks so much, Professor Kahn!
Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.
I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well
About the Omnichannel Retail Strategy Specialization
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