This course is part of the Omnichannel Retail Strategy Specialization

4.6
stars
69 ratings

Santiago Gallino

2,851 already enrolled

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Omnichannel Retail Strategy SpecializationUniversity of Pennsylvania

About this Course

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In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.

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Shareable Certificate

Earn a Certificate upon completion

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Course 3 of 3 in the

Omnichannel Retail Strategy Specialization

Beginner Level

Approx. 7 hours to complete

English

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 3 in the

Omnichannel Retail Strategy Specialization

Beginner Level

Approx. 7 hours to complete

English

Instructor

Instructor rating

4.77/5 (19 Ratings)

Santiago Gallino

Charles W. Evans Distinguished Faculty Scholar Associate Professor of Operations, Information and Decisions

The Wharton School

2,851 Learners

1 Course

Offered by

University of Pennsylvania

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Module 1: Digital Supply Chains

In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.

2 hours to complete

5 videos (Total 42 min), 1 reading, 1 quiz

Week2

Week 2

2 hours to complete

Module 2: Retail Analytics

In this module, you will discuss the importance of supply chain analytics as a digital capability. You will build a framework for understanding the different types of analytics—descriptive, diagnostic, predictive, and prescriptive—and will assess the impact that each has on a retailer's ability to identify a problem, understand the cause, and ultimately determine what tools can be leveraged to solve the problem. By the end of this module, you will be able to demonstrate the value of supply chain analysis to contribute to efficient decision-making within your organization.

2 hours to complete

7 videos (Total 58 min), 1 reading, 1 quiz

Week3

Week 3

2 hours to complete

Module 3: Retail Platforms

In this module, you'll examine how digital platforms have driven disruption in retail. You'll identify examples of companies who have successfully transformed the retail industry and analyze the strengths and weaknesses of digital platform formats, comparing traditional online retailers with more relevant e-commerce approaches. By the end of this module, you'll determine the importance of an integrated retail approach and why it's important to be dynamic in both the physical and digital retail landscapes.

2 hours to complete

3 videos (Total 44 min), 1 reading, 1 quiz

Week4

Week 4

2 hours to complete

Module 4: Digital Transformation in Retail

In this module, you'll do a deep dive into what makes a retailer successful by examining the importance of focusing on customer-driven decisions. You'll utilize the information fulfillment matrix to better understand how retailers meet customer demand and will examine a study on what drives customer tradeoff decision making. By the end of this module, you'll be better able to leverage technology in an omnichannel retail approach to be successful across various retail industries.

2 hours to complete

5 videos (Total 45 min), 1 reading, 1 quiz

Reviews

4.6

16 reviews

5 stars
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4 stars
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3 stars
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2 stars
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1 star
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TOP REVIEWS FROM RETAIL DIGITAL SUPPLY CHAIN

by MROct 30, 2021

Excellent presentation with updated research data.

by JDApr 21, 2022

It is really a good course covering the basics of Digital transformation needed for Retail industry

by GPOct 7, 2021

A very informative course and extremely interesting

by AHMay 8, 2022

The information provided in the course was very interesting but the language barrier it is not well organized and the grammar could use correction.

View all reviews

About the Omnichannel Retail Strategy Specialization

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Retail Digital Supply Chain

About this Course