Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
- Email Writing
- Email list segmentation
- Email marketing strategy
- Email marketing analytics
- Contact management
Syllabus - What you will learn from this course
Introduction to think outside the inbox: email marketing
Types of email marketing
Useful tools for email marketing
Collect and analyze email campaign data
- 5 stars83.02%
- 4 stars13.13%
- 3 stars2.10%
- 2 stars1.11%
- 1 star0.61%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
Very informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.
The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.
It was hard learning qualitative information compared to metrics and anything quantitative. I felt like I found something I am not strong at which means I know what I can improve on.
This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.
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