Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
About this Course
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Digital marketing KPIs
- Spreadsheet management
- Presenting to stakeholders
- Media planning and strategies
- Marketing Analytics
Syllabus - What you will learn from this course
Introduction to Assess for success: Marketing analytics and measurement
Use metrics from Google Analytics and Google Ads
Measure the success of marketing campaigns
Share metrics and insights with stakeholders
- 5 stars75.04%
- 4 stars15.11%
- 3 stars5.43%
- 2 stars2.54%
- 1 star1.86%
TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow
This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
I garnered a lot of insights in digital marketing overall and analytics in particular. Thank you.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
More questions? Visit the Learner Help Center.