課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。
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行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan UniversityAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
1 hour to complete
行銷本質及典範轉移 (上)
1 hour to complete
6 videos (Total 61 min), 2 readings, 1 quiz
3 hours to complete
行銷本質及典範轉移 (下)
3 hours to complete
7 videos (Total 64 min)
1 hour to complete
行銷策略 (上)
1 hour to complete
7 videos (Total 69 min)
3 hours to complete
行銷策略 (下)
3 hours to complete
6 videos (Total 67 min)
Reviews
- 5 stars81.57%
- 4 stars15.78%
- 3 stars1.75%
- 1 star0.87%
TOP REVIEWS FROM 行銷典範轉移: 變動中的消費世界 (MARKETING IN A CHANGING WORLD)
by PPMar 1, 2017
經由活潑的課程解說發現到行銷的趣味性,以及各式演化及過程的理解,期待教授再多增加一些類似的課程!~:)
by WWOct 27, 2022
I learned marketing strategy,customs' favorite and new business model and trend and fashion aspects.It's broaden my vision and useful in my works. Thank you!
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