透過個案故事和邏輯推演,帶領學生認識賽局理論的核心觀念,幫助學生建立一套完整實用的策略思考架構,並將之應用在各種商業決策,包括產品企劃、定價、談判、行銷、銷售與人際溝通。這門課和其他所有賽局理論課程不同,沒有數學、不討論理論模型,而是把學生帶入歷史上不同經理人所曾經面對的決策情境。
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賽局與產業競爭策略 (Game Theory and Business Strategy)
National Taiwan UniversityAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
賽局的基本概念
2 hours to complete
4 videos (Total 56 min), 2 readings, 2 quizzes
2 hours to complete
賽局五個基本元素之一:參與者
2 hours to complete
5 videos (Total 46 min), 2 readings, 1 quiz
2 hours to complete
賽局五個基本元素之二:附加價值
2 hours to complete
7 videos (Total 80 min)
2 hours to complete
賽局五個基本元素之三:規則
2 hours to complete
6 videos (Total 67 min), 1 reading, 1 quiz
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