This course is part of the Effective Communication in the Globalised Workplace Specialization

4.6
stars
263 ratings

Derrick Ng

24,749 already enrolled

Offered By

Effective Communication in the Globalised Workplace SpecializationNational University of Singapore

About this Course

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In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. 
Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you.

By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 3 of 5 in the

Effective Communication in the Globalised Workplace Specialization

Beginner Level

Approx. 8 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 5 in the

Effective Communication in the Globalised Workplace Specialization

Beginner Level

Approx. 8 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.68/5 (73 Ratings)

Derrick Ng

Centre for English Language Communication

24,749 Learners

1 Course

Offered by

National University of Singapore

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Syllabus - What you will learn from this course

Content Rating93%(1,351 ratings)

Week1

Week 1

4 hours to complete

Persuasive and Credible Communication: An Overview

4 hours to complete

8 videos (Total 57 min), 1 reading, 5 quizzes

Week2

Week 2

2 hours to complete

Principles of Persuasive Writing

2 hours to complete

6 videos (Total 49 min), 3 readings, 1 quiz

Week3

Week 3

3 hours to complete

Persuasive Writing in a Globalised World

3 hours to complete

4 videos (Total 41 min), 1 reading, 3 quizzes

Reviews

4.6

85 reviews

5 stars
69.69%
4 stars
21.21%
3 stars
5.68%
2 stars
1.89%
1 star
1.51%

TOP REVIEWS FROM ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION

by KJApr 29, 2022

Lecturer is good. We can easy understans the course because he use the real life example.

by AWMar 13, 2022

This was useful course for covering the topic and well balanced assignments

by ERAug 30, 2020

Knowledgeable instructor, and lots of useful examples. This course will help you identify WHAT to write to be seen as credible and persuasive. Highly recommended!

by ECJun 14, 2020

Very useful information that can be easily applied in a professional setting.

View all reviews

About the Effective Communication in the Globalised Workplace Specialization

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Engaging in Persuasive and Credible Communication

About this Course