In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
About this Course
Skills you will gain
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
Syllabus - What you will learn from this course
Setting the scene
A deep dive into hotel distribution
Direct distribution: the key to hotel success
How to manage your OTA
- 5 stars78.04%
- 4 stars16.78%
- 3 stars3.42%
- 2 stars0.87%
- 1 star0.87%
TOP REVIEWS FROM THE FUNDAMENTALS OF HOTEL DISTRIBUTION
You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel
A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.
Was Challenging in the beginning but that pushed me to concentrate more and work harder.
Both tutors were excellent. Looking forward to the next Course!
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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