With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
About this Course
Skills you will gain
- Revenue Management
- Segmentation Analysis
Syllabus - What you will learn from this course
Getting Started with Revenue Management
Introduction to Segmentation
Introduction to Forecasting & Budgeting
Introduction to Pricing
- 5 stars70.41%
- 4 stars21.08%
- 3 stars5.62%
- 2 stars1.53%
- 1 star1.33%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!
Very thorough course on Revenue Management. Liked the structure of the course as well as the pace. A lot of content was explained in a short amount of time.
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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