It was an excellent and precise course that helped me to understand my interests and capabilities. The course also helped me to acknowledge my existing skills and knowledge that I have already practiced. I would highly recommend this course to anyone who wants to start a career in digital marketing but has no prior experience. The course content is very informative and well-explained. The instructor is highly skilled, and the exercises and tests are well-formulated.

Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media marketing. Ecommerce business is a business model where the buying and selling of goods or services is done over the internet. · Research other ecommerce businesses · Source items via dropshipping vendors · Build an online store.

I have benefited a lot from the course. After doing the course I have gained confidence in myself .

Excelente! Bien explicado, a pesar de que la teoría de la materia es extensa no resulta pesado ni complicado de aprender. Me gusta que motiven bastante al alumno y no solo le brinden herramientas de estudio sino también herramientas para aplicar lo aprendido en el área laboral, te preparan psicológica, laboral y académicamente. Estoy muy emocionada por seguir aprendiendo y creciendo en mi carrera como especialista en Marketing Digital. Gracias Google y Coursera!

I like this course! It helped me to summarize knowledge I already had. Especially useful were the next topics: marketing funnels and customer journey, building a marketing strategy, introduction to performance marketing and data storytelling. Also liked format a lot - great structure and speakers. In particular I want to note the huge marketing glossary you receive, passing the course in English. It's like 2 courses in 1 (English for marketers already included)

This course provided a very thorough explanation of the digital marketing and eCommerce industries. It gave me clear expectations of roles and responsibilities and creative ways to stand out in the field. What I loved the most is that it included interviews of current time professionals at Google who shared their experiences and encouraging words. I also liked that it was not 100% video based. There were interactive portions and independent reading as well.

I got interested about how businesses use pain points to improve digital marketing strategy, I have learned alot about Customer Journey Map & Touch Points, I got very interested about Marketing Funnel and started implementing it in a real live example.

I hope to have an on-hands experience through tasks instead of MCQ exams.

I hope to learn SEO in deep.

It was a great course, made me talk with my friends about digital marketing and use its glossary.

Thanks

I recommend this course to all those who are interested in learning what digital marketing is . This course gives you a clear understanding of what digital marketing is , what jobs we can do , what comes under digital marketing and etc. This will be the foundation of your journey. This course mostly includes theory knowledge which really makes the later courses very easy to understand. This is the course 1 of the seven course series of Digital marketing.

If you think this will be easy or a walk in the park, you are sorely mistaken. This course is intense, and it can become slightly overwhelming when you think that there six more course to complete for the entirety of this program. It is very informative, extremely insightful, and clearly opens the door to show what the field is really like. I'm excited to see what there is to behold in the next course, just remember why you started, and BE INTENTIONAL.

The course kept me excited 'till the end. Nicely designed, clear and interesting. Mix of videos, readings and tests gives good stimulation. I'm impressed the most of the tests composure, especially in further stages! It was not about memorizing definitions which can be easily forgotten but about real understanging the problem. I wish all the tests are made this way.

Of course there are some small disadvantages but even though the course deserves 5 stars.

I really enjoyed this new field as I try to switch and get a new profession. For the beginners like me everything is clear in the course , there is a transcript in case the pronunciation gets a bit difficult, one can study in one's own pace but still have deadlines which help to catch up with the plan. Learners might need more pictures in presentations and more examples for every module. However, this course is a great support for the very beginners.

Very well organised, the instructor is very well spoken and there is more then just videos and pages of writing. The in-between quizzes are great for people who want to make sure they got what they just took in and I love the fact that there are in video questions that sometimes caught me off guard and made me replay the video, haha. I adore the fact that there are transcripts as well it makes it even easier to follow and even easy for note taking.

Before completing this course, I didn't realize how much of what I knew about online marketing was outdated. I also didn't know how to use it accurately and gauge the effectiveness of marketing materials like funnels. Funnel stages were beneficial and explained a lot about why I didn't seem to be effective in attracting traffic. I am not using tools to improve my marketing blindly, but I understand why they work and how to duplicate that success.

The first part was very necessary to move ahead in the certificate programme. It taught basics of digital marketing and e-Commerce and went in-depth on some topics that was really good. looking forward to take remaining parts of the course to be a superman in the field of Digital Marketing and e-commerce. Those reading this review should take other free courses from Coursera like Excel and Canva etc. to be more attractive to future recruiters.

Very informative, has extensive learning materials relating to the current digital space. Videos from a great tutor working at Google in the digital marketing and E-commerce and various video insights from Google employess working in various digital careers at Google. I highly recommend this course to anyone who wants to know the foundations of current digital marketing and E-Commerce to venture into that career or manage a digital business.

Great overview, and all the videos were very well designed. The glossary is a great add which you will get to download near the end of the course. If you have little exposure to marketing and the data that marketers utilize you will be introduced to a great deal of enlightening concepts which will not only put you on your way to be successful, but I feel is good for a consumer to be aware of. I am only more enthusiastic about what is to come.

This course stands out for several reasons. 1. You can gain comprehensive knowledge about the area. It is like a map to start the digital marketing journey. 2. The lecture is insightful yet concise and done in simple terms, so a beginner like me can understand easily. 3. Not only the lecture but also the testimonials and advice from Googlers are inspiring and insightful. This is an excellent course to start in digital marketing.

Foundations of Digital Marketing and E-commerce

Rating: ⭐⭐⭐⭐⭐ (5/5)

Review: The "Foundations of Digital Marketing and E-commerce" course on Coursera is exceptional. It covers a broad range of topics, offers practical assignments, and is led by experienced instructors. The flexible learning format, certification, and up-to-date content make it a top choice for anyone interested in digital marketing and e-commerce. Highly recommended!

The videos were very clear and informative. I really loved how they highlighted several Google employees and their unique journeys. It did an excellent job of building motivation and enthusiasm around this certificate program and next step in this career journey. Many of the employees were also very relatable. Google exemplifies it's values of inclusivity and diversity and I'm glad they highlighted that in the program as well.

I really love the way this course structured which i which i could learn this course earlier. There a lots of new things that i had learn even though i have been exploring a lot in this digital marketing world for the past 1 year . Such a good & great course to boost your motivation towards you career goals as well as refresher as most of the content are really helpfull in building a strong foundation in digital marketing.

I take this opportunity to thank you all for the guidance and making this learning a wonderful experience. The videos are crystal clear with great speech. However , I also like to request to create a few more visuals for explaining important terminologies. It will help. I'm liking it. I never thought at the age of 53, I will ever be able to learn something which is relevant to almost all industries. Thank You once again.

My review of this course is that it is an excellent starting point for those interested in a career in Digital Marketing and E-Commerce. It covers all the basics of digital marketing, e-commerce, SEO, SEM, social media, and analytics. It provides a comprehensive overview of the Google Digital Marketing & E-Commerce Professional Certificate. The course is well-structured and interactive, and Google develops the content

It was awesome to learn about digital marketing & E-commerce. It was an eye-opener for me and now I realize how important digital marketing is in e-commerce. I would like to thank all my instructors and Google for being a ray of light in my many professionals journey like myself who can even think to have such courses free? I would highly recommend to all professionals must learn from Coursera to change their lives.

Such an informative course, well-organized and engaging especially with the infographics, discussion prompt and practice quizzes. The course content helped me formulate a better idea of what digital marketing and e-commerce is expanding my knowledge, gaining new skills and it was easy to navigate through the course. Who wants to have an insight about digital marketing and e-commerce I highly recommend this course!!

Very well written course and interactive discussions helped me learn basics of Digital marketing. The graphical information was helpful, quiz was fun and popup quiz in the video keeps you alert while watching the video. I thought it would be boring but Coursera reminders and status kept me motivated to finish this segment of the course. Its a long journey but well started. All the best to all students and learners.