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November 29, 2023
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Master Value Chain Analysis. Acquire critical business management competencies to create, measure, and maximize value.
Instructors: Gary Hecht, Ph.D.
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The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.
Describe fundamental concepts of managerial accounting.
Apply the financial perspective of accounting for costs.
Address common "what-if" questions using cost-volume-profit (CVP) analysis and apply CVP analysis in a variety of scenarios.
Apply activity-based costing (ABC) and recognize the influence of setting and decision characteristics on the relevance of ABC systems.
Prepare a master budget and its key components.
Evaluate capital investments via a variety of measures.
Calculate, interpret, and investigate variances.
Compute and interpret financial performance measures.
Understand the role of operations management.
Relate underlying principles to operations management frameworks and techniques.
Synthesize information to make operations decisions in important areas.
Evaluate processes on different dimensions.
Discover, implement, and sustain process improvements in organizations.
Practice the use of statistics for analyzing variation in processes.
Understand frameworks and techniques for supply chain management.
Value the relationship of operations and supply chains with environmental sustainability.
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Illinois Urbana-Champaign
Degree · 4 - 12 months
University of Illinois Urbana-Champaign
Degree · 1 year
University of Illinois Urbana-Champaign
Degree · 2 – 3 years
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
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Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
You will learn how to apply financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement and integrate this information to continuously improve strategy. · You will understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives and apply analytical techniques for tactical operations and process improvement decisions. · Finally, you will enhance your understanding of how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
Background and knowledge in statistical concepts is recommended.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.