- TikTok marketing
- Social Media Marketing
- Content Marketing
- TikTok Advertising
- TikTok video creation
- Content Creation
- Social Media Platforms
- Marketing Plan
- Market Analysis
- E-Commerce
Marketing with TikTok Specialization
Start marketing on TikTok. Learn how to use TikTok to level up your business' marketing efforts
Offered By
What you will learn
Create an effective marketing campaign on TikTok for your business
Promote your business on TikTok through original content that will target your ideal audience
Skills you will gain
About this Specialization
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This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.
By the end of this program, you will be able to:
Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy
Applied Learning Project
Learners will practice creating advertisements on TikTok through guided simulations. These simulations recreate the TikTok advertising platform and allow learners to engage with the platform in a practice environment before creating ads with their own accounts.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 1 month to complete
Suggested pace of 3 hours/week
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessShareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 1 month to complete
Suggested pace of 3 hours/week
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessHow the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
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