- Basic Descriptive Statistics
- Market Segmentation
- Microsoft Excel
- Data Analysis
Foundations of Marketing Analytics Specialization
Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy
Skills you will gain
About this Specialization
Applied Learning Project
Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 6 Courses in this Specialization
Meaningful Marketing Insights
Survey analysis to Gain Marketing Insights
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