- Digital transformation
- Digital Marketing
- Content Marketing
- Digital Strategy
- Digital Research
- Search Engine Marketing (SEM) Strategy
- Display and Video Advertising Strategy
- Social Media and Email Marketing Strategy
- E-Commerce Strategy
- Digital Channel Planning
- Strategic Thinking
- Strategy Execution
Digital Marketing Strategy and Planning Specialization
Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How digital research and social listening tools and tactics can provide insights into a business's audience and competitors
How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences
How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy
Skills you will gain
About this Specialization
Applied Learning Project
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will create buyer personas, as well as a digital marketing channel plan to identify the inbound and outbound channels used by these personas. Based on their digital marketing channel plan, learners will also create an ideal team plan to outline the skillsets required to meet their business objectives, engage their personas with the correct digital channels, and improve the overall digital customer experience (CX) of their business.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 3 Courses in this Specialization
Digital Marketing InstituteThe Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body with a growing network of over 80 education partners in 100 countries.
Frequently Asked Questions
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Is this course really 100% online? Do I need to attend any classes in person?
Who are the Digital Marketing Institute?
On completion of a Specialization, how can I avail of the DMI Certified Digital Marketing Associate certification?
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