Universidad de Palermo
Parsons School of Design, The New School
Business Innovation and Digital Disruption Specialization
Universidad de Palermo
Parsons School of Design, The New School

Business Innovation and Digital Disruption Specialization

Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.

Taught in English

Patricio O'Gorman
Lorena Amarante
Terry Behan

Instructors: Patricio O'Gorman

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.6

(19 reviews)

Intermediate level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Fundamentals of design thinking and its application for business development and innovation

  • How to formulate and express your strategy, and the impact of digital disruption on organizations

  • Fundamentals of marketing and how to reposition your brand

Details to know

Shareable certificate

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.6

(19 reviews)

Intermediate level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad de Palermo
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Specialization - 4 course series

Digital Disruption

Course 113 hours4.8 (13 ratings)

What you'll learn

  • Examine how digital technologies influence internal operations ("being digital") and external interactions ("going digital") of a company.

  • Recognize different types of innovation and explore the interplay between technology and innovation.

  • Apply modern tools to summarize the main elements of the concept of business plans and their function.

Skills you'll gain

Category: Organizations
Category: Business strategies
Category: Innovation
Category: Disruptive Innovation
Category: Digital transformation

What you'll learn

  • Understand the importance of design and the responsibilities of designers

  • Examine the expanding role of design and the tools helping it grow

  • Analyze how design frameworks can help you find opportunities and frame problem statements

  • Assess opportunities, experiences, and the use of a canvas

Skills you'll gain

Category: Business Model Canvas
Category: Portfolio Selection
Category: Design And Product
Category: Innovation
Category: Design Thinking

What you'll learn

  • Examine design thinking methodologies and essentials

  • Choose a business model to maximize opportunity and manage shifts

  • Assess challenges in the design process

  • Develop solutions to design challenges and problems

Skills you'll gain

Category: Prototyping
Category: Growth Hacking
Category: Business Model Selection
Category: Heuristic Analysis
Category: Conversion Funnels

Storytelling / Re-brand your Brand

Course 413 hours4.3 (12 ratings)

What you'll learn

  • Understand the concept of storytelling and its applicability to organizations and personal brands.

  • Acquire tools to create brand narratives using both traditional and new media communication channels.

  • Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Skills you'll gain

Category: Brand
Category: Storytelling
Category: Business Strategy
Category: Creativity and innovation
Category: Organization

Instructors

Patricio O'Gorman
Universidad de Palermo
1 Course956 learners

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