Define tu objetivo para tu campaña publicitaria en Facebook

Offered By
In this Guided Project, you will:

Utiliza Facebook Page Insights para filtrar intereses de tu grupo objetivo.

2 horas
No download needed
Split-screen video
Desktop only

Al final de este proyecto podrás dirigirte efectivamente a tu grupo objetivo en Facebook y anunciar tu marca. En este proyecto guiado conocerás varios objetivos para campañas publicitarias en Facebook. La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo. Tus nuevos conocimientos te ayudarán a anunciar tu marca en Facebook y a alcanzar tu grupo objetivo. En este proyecto accederemos a Facebook Insights para filtrar los intereses de los usuarios. Luego aprenderás a usar Facebook Ads Manager para crear y publicar anuncios, designar tu grupo objetivo y establecer tu presupuesto de anuncios en Facebook. Facebook Ads Manager es una herramienta indisponible para las empresas que anuncian su marca o sus servicios en Facebook.

Skills you will develop

  • Social Media Marketing

  • Marketing Strategy

  • Advertising Campaign

  • Social Media Platforms

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Crea una página de negocio en Facebook.

  2. Descubre Facebook Insights.

  3. Utiliza Facebook Page Insights para filtrar intereses de tu grupo objetivo.

  4. Accede a Facebook Ads Manager y conoce diferentes objetivos para tu campaña publicitaria.

  5. Elige la estrategia y el objetivo adecuado para tu próxima campaña publicitaria con Facebook Ads MAnager.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently Asked Questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

Guided Projects are not eligible for refunds. See our full refund policy.

Financial aid is not available for Guided Projects.

Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.