- display advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- Search Engine Marketing
Google Digital Marketing & E-commerce Professional Certificate
This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
What you will learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills you will gain
About this Professional Certificate
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
What is a Professional Certificate?
Build the Skills to Get Job Ready
Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.
Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.
Earn a Career Credential
When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.
There are 7 Courses in this Professional Certificate
Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing
From Likes to Leads: Interact with Customers Online
Think Outside the Inbox: Email Marketing
Frequently Asked Questions
What is the refund policy?
Can I just enroll in a single course?
Is this course really 100% online? Do I need to attend any classes in person?
What are digital marketing and e-commerce?
What background knowledge is necessary?
Who is this program for?
Do I need to take the courses in a specific order?
What tools and platforms are taught in the curriculum?
What will I be able to do upon completing the professional certificate?
Which jobs does this program prepare for?
What resources will be available to help with the job search process?
What kind of companies hire digital marketing and e-commerce professionals?
Why did Google create this program?
Is this program offered in other languages?
How much does this certificate cost?
More questions? Visit the Learner Help Center.