The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.
This course is part of the Business Analytics Specialization
About this Course
Skills you will gain
- Customer Analytics
- Strategic Management
- Data Analysis
- Business Analytics
Syllabus - What you will learn from this course
Module 1: Capstone Project Topic - The Problem of Adblocking
Module 2: Defining the Problem
Module 3: Your Strategy
Module 4: Effects of Your Strategy/Measuring these Effects
Module 5: Final Project Submission
- 5 stars69.19%
- 4 stars21.06%
- 3 stars5.30%
- 2 stars1.28%
- 1 star3.15%
TOP REVIEWS FROM BUSINESS ANALYTICS CAPSTONE
This course gave me opportunity to apply the learnings to a specific scenario which is a real life situation.
Great course outstanding examples from a really talented staff. The level of engagement and pace of teaching was perfect.
Great project. High level broad understanding of Business Analytics. Practical, and something you can showcase!
A very good and a relevant course for folks who are willing to learn Business analytics. Solving a real world problem helps relate and apply your course knowledge which i an added advantage
About the Business Analytics Specialization
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