This course is part of the User Experience Research and Design Specialization

4.7
stars
461 ratings

Kentaro Toyama

24,174 already enrolled

Offered By

User Experience Research and Design SpecializationUniversity of Michigan

About this Course

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Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.
Learners will be introduced to numerous techniques to gather data from and about users.

This course is part of the User Experience (UX) Research and Design specialization offered on Coursera.

What you'll learn:

     Find out what user needs assessments are, what qualitative research is, and how the two are related.
     Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology 
     includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
     Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
     Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 6 in the

User Experience Research and Design Specialization

Beginner Level

Approx. 10 hours to complete

English

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Skills you will gain

User Research
Affinity Diagram
human computer interaction
User Experience (UX)

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 6 in the

User Experience Research and Design Specialization

Beginner Level

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.66/5 (75 Ratings)

Kentaro Toyama

W K Kellogg Professor of Community Information and Associate Professor of Information

School of Information

24,872 Learners

2 Courses

Offered by

University of Michigan

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Syllabus - What you will learn from this course

Content Rating94%(1,322 ratings)

Week1

Week 1

3 hours to complete

Lesson 1: Introduction and Qualitative Research Overview

3 hours to complete

3 videos (Total 18 min), 5 readings, 4 quizzes

3 videos

1.1 Introduction to User Needs Assessment7m1.2 Overview of Qualitative Research5m1.3 User Needs Assessment Mini-Project4m

5 readings

Welcome Announcement10mCourse Syllabus10mHelp Us Learn More About You!10mMini-Project Assignment Handout10mStop! Did you score a 70% on your first peer assessment?10m

3 practice exercises

User Needs Assessment and Qualitative Research20mLearn to Grade: Decide on a Mini-Project2mPeer Review 1 Self-Check1m

Week2

Week 2

2 hours to complete

Lesson 2: Interview Protocols

2 hours to complete

3 videos (Total 20 min), 2 readings, 4 quizzes

Week3

Week 3

3 hours to complete

Lesson 3: Interviews, Observation, and Data Extraction

3 hours to complete

5 videos (Total 40 min), 2 readings, 3 quizzes

Week4

Week 4

2 hours to complete

Lesson 4: Affinity Walls and Analysis

2 hours to complete

2 videos (Total 15 min), 2 readings, 3 quizzes

Reviews

4.7

99 reviews

5 stars
82.42%
4 stars
11.71%
3 stars
2.60%
2 stars
1.73%
1 star
1.51%

TOP REVIEWS FROM UNDERSTANDING USER NEEDS

by SSJun 7, 2020

The teacher is great. The hands on practical assignment are a must do it really helps in deeper understanding.

by VKMay 24, 2020

It was a very engaging course. I honed my interviewing and observation skills through this course and its assignments. I highly recommend it.

by UPAug 14, 2020

Found this course very interesting and gained valuable skills which can be applied to multiple subjects of inquiry.

by PTAug 14, 2020

I appreciate a lot this course as it provided a lot of practical exercises to use the knowledge I gained from the lectures. Lectures were clear and they also matched my expectations

View all reviews

About the User Experience Research and Design Specialization

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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About this Course

Skills you will gain