This course is part of the Strategic Management and Innovation Specialization

4.6
stars
870 ratings

Nicolai Pogrebnyakov

26,468 already enrolled

Offered By

Strategic Management and Innovation SpecializationCopenhagen Business School

About this Course

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Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.

After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

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Course 3 of 4 in the

Strategic Management and Innovation Specialization

Approx. 19 hours to complete

English

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Skills you will gain

Strategic Management
Strategy Implementation
Performance Management
Strategic Planning

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Strategic Management and Innovation Specialization

Approx. 19 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.59/5 (47 Ratings)

Nicolai Pogrebnyakov

Associate Professor

Department of International Economics and Management

26,991 Learners

2 Courses

Offered by

Copenhagen Business School

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Syllabus - What you will learn from this course

Content Rating96%(6,455 ratings)

Week1

Week 1

3 hours to complete

Course Intro. Translating Strategy Into Goals and Metrics

3 hours to complete

5 videos (Total 26 min), 4 readings, 2 quizzes

Week2

Week 2

3 hours to complete

Aligning Strategy and Organizational Structure

3 hours to complete

16 videos (Total 25 min), 5 readings, 3 quizzes

16 videos

Module Intro51sLesson 1 Intro44sMechanistic and Organic Structures1mRelationship of Structure and Strategy1mDimensions of Structure3mLesson 2 Intro41sFunctional Structure1mDivisional Structure1mMatrix Structure1mNetwork Structure1mLesson 3 Intro31sChoosing Business Unit Structure Based on Strategic Objectives1mAutonomous Units3mAmbidexterity1mDetecting and Reacting to Change2mModule Conclusion1m

5 readings

Virgin vs. Apple10mStructure and Strategy at Toyota10mFlat Structures10mAmbidexterity10mModule 2 Slides10m

3 practice exercises

Why Structure Matters in Strategy Implementation30mStructuring the Organization30mStructuring Business Units30m

Week3

Week 3

4 hours to complete

Communicating the Strategy within the Organization

4 hours to complete

12 videos (Total 20 min), 7 readings, 3 quizzes

12 videos

Module Intro47sLesson 1 Intro53sWhat to Communicate1mHow to Communicate3mStrategic Consensus1mLesson 2 Intro18sHorizontal Communication1mCollaboration and Self-Organizing Teams2mLesson 3 Intro49sTools for Upward Communication1mMaking the Organization Comfortable with Sharing Bad News2mOrganizational Learning2m

7 readings

Stephen Elop's "Burning Platform" Memo10mAll-Hands Meetings at Zappos10mCollaboration at Cisco10mCollaboration at Pixar10mSelf-Organizing Teams10mCollaboration and Upwards Communication at Google10mModule 3 Slides10m

3 practice exercises

Vertical Communication of Strategy30mHorizontal Communication and Collaboration30mCommunicating Upwards30m

Week4

Week 4

3 hours to complete

Managing Resistance and Other Implementation Risks

3 hours to complete

8 videos (Total 21 min), 4 readings, 2 quizzes

8 videos

Module Intro27sLesson 1 Intro43sCauses of Resistance3mManaging Resistance4mModels for Implementing a New Initiative2mLesson 2 Intro38sIdentifying Risks5mPlanning for Mitigation of Risks2m

4 readings

Challenging Resistance to Change10mSamsung's New Strategy, 201110mUber in France, Summer 201510mModule 4 Slides10m

2 practice exercises

Identifying and Managing Resistance to Change30mManaging Other Risks to Implementation30m

Reviews

4.6

175 reviews

5 stars
75.80%
4 stars
16.97%
3 stars
4.12%
2 stars
1.60%
1 star
1.49%

TOP REVIEWS FROM STRATEGY IMPLEMENTATION

by NBAug 15, 2016

High quality course that challenging, but not too demanding. The course uses relevant cases and really makes you think about strategy implementation.

by PSAug 11, 2018

Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.

by MAFeb 10, 2019

Excellent course! Helped me to understand the different structures and culture that I must set in place to start and run a successful organisation. Thank you!

by GLMay 31, 2016

I enjoyed the content and learned a lot about the many different facets to take into account when implementing a strategy which at first glance may not visible.

View all reviews

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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