This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
- 5 stars87.29%
- 4 stars10.25%
- 3 stars1.48%
- 2 stars0.39%
- 1 star0.56%
TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Thanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..
This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!
The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.
There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.
About the Meta Social Media Marketing Professional Certificate
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
Can I receive university credit for completing this course?
More questions? Visit the Learner Help Center.