Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Media Marketing
- Social Media
Syllabus - What you will learn from this course
Selecting a Strategy
Develop Your Marketing Program
Complete and Submit Your Capstone Projects
- 5 stars90.75%
- 4 stars7.92%
- 3 stars0.99%
- 2 stars0.33%
TOP REVIEWS FROM SOCIAL MARKETING CAPSTONE PROJECT
Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.
Excellent overall. Different strategies from leaders in the field.
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?
I learned so many valuable skills and was inspired to continue on with a degree in marketing.
About the Social Media Marketing Specialization
Frequently Asked Questions
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