This course is part of the Search Engine Optimization (SEO) Specialization

4.8
stars
397 ratings

Rebekah May

32,190 already enrolled

Offered By

Search Engine Optimization (SEO) SpecializationUniversity of California, Davis

About this Course

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SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. 
Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 5 in the

Search Engine Optimization (SEO) Specialization

Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 47 hours to complete

English

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What you will learn

Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 5 in the

Search Engine Optimization (SEO) Specialization

Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 47 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.78/5 (76 Ratings)

Rebekah May

Head of Organic Acquisition at Fishbrain

UC Davis Division of Continuing and Professional Education

321,661 Learners

4 Courses

Offered by

University of California, Davis

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Syllabus - What you will learn from this course

Content Rating96%(1,185 ratings)

Week1

Week 1

11 hours to complete

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!

11 hours to complete

2 videos (Total 9 min), 5 readings, 1 quiz

Week2

Week 2

17 hours to complete

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.

17 hours to complete

1 video (Total 8 min), 6 readings, 1 quiz

Week3

Week 3

12 hours to complete

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.

12 hours to complete

1 video (Total 8 min), 9 readings, 1 quiz

Week4

Week 4

6 hours to complete

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.

6 hours to complete

2 videos (Total 6 min), 2 readings, 1 quiz

Reviews

4.8

96 reviews

5 stars
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4 stars
12.81%
3 stars
2.51%
2 stars
0.25%
1 star
1.25%

TOP REVIEWS FROM GOOGLE SEO CAPSTONE PROJECT

by SMMar 8, 2023

very helpful in client dealing and presenting your findings ,recommendations and suggestions

by KPMar 4, 2022

Very Important Course. Gained more knowledge for this courses. Thank you coursera.

by GSAug 2, 2020

It is very good and very well explained by the faculty. Thank you everyone for the course.

by ASJul 10, 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

View all reviews

About the Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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