What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Removing Barriers to ChangeUniversity of Pennsylvania
About this Course
Syllabus - What you will learn from this course
Module 1 - The Challenge of Change
Module 2 - Removing Reactance and Endowment
Module 3 - Overcoming Confirmation Bias and Uncertainty
Module 4 - The Importance of Corroborating Evidence
- 5 stars87.10%
- 4 stars11%
- 3 stars1.25%
- 2 stars0.62%
TOP REVIEWS FROM REMOVING BARRIERS TO CHANGE
One of the most interesting and applicable courses on here. Easy to follow and undertand and was engaging! Highly recommend!
Really worthwhile introductory course with practical applications easily highlighted throughout. Citing sources would have warranted 5 stars.
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
The framework can be used across multiple departments to create a plan for strategic change. I learened just what i was expecting to learn
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