They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you will use in your music career, including bio, headshots and other promotional shots, resume/CV, cover letters, and, tying everything together, your website. Perfect for young professional musicians creating promotional materials for the first time, as well as for seasoned professionals looking to up their game!
This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
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About this Course
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
Identify the key components and visual “feel” of a professional website.
Skills you will gain
- Promotional Images
- Resumes
- Websites
- Demo Videos
- Cover Letters
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Resumes and CVs
Bios and Cover Letters
Promotional Images, Demo Videos, and Websites
About the Musician’s Professional Toolbox: Your Portfolio Career Specialization

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