Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Price Discrimination
- Pricing Strategies
Syllabus - What you will learn from this course
Demand Curve and Pricing
Determining Willingness to Pay
Playing the Pricing Piano or Price Discrimination
- 5 stars73.31%
- 4 stars21%
- 3 stars3.78%
- 2 stars0.94%
- 1 star0.94%
TOP REVIEWS FROM PRICING STRATEGY
In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.
The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
Very good. But exams are looked little difficult to us who are not come from same field in work. I start to learn and none experience on it. But I like the most.
About the Marketing Mix Implementation Specialization
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