About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Jornada do Cliente
  • Marketing comportamental
  • Storytelling
  • Metodologias ágeis
  • Segmentação de clientes
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Módulo 1 | Segmentação de Clientes e Marketing Comportamental

8 hours to complete
6 videos (Total 46 min), 13 readings, 6 quizzes
Week2
Week 2
9 hours to complete

Módulo 2 | A Jornada do Cliente e a Estratégia de Conteúdo

9 hours to complete
5 videos (Total 49 min), 15 readings, 6 quizzes
Week3
Week 3
8 hours to complete

Módulo 3 | Storytelling de Marcas em um Ambiente Digital

8 hours to complete
5 videos (Total 39 min), 14 readings, 6 quizzes
Week4
Week 4
7 hours to complete

Módulo 4 | Acelerando a Execução de Marketing por Meio de Metodologias Ágeis

7 hours to complete
7 videos (Total 51 min), 14 readings, 6 quizzes

About the Planejamento Estratégico de Marketing Digital Specialization

Planejamento Estratégico de Marketing Digital

Frequently Asked Questions

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