Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
This course is part of the Marketing Strategy Specialization
About this Course
Skills you will gain
- Market Segmentation
- Marketing Process
- Positioning (Marketing)
- Value Proposition
Syllabus - What you will learn from this course
Differentiation and Value Proposition
- 5 stars64.71%
- 4 stars23.48%
- 3 stars7.56%
- 2 stars1.94%
- 1 star2.29%
TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
it was a great experience and modular course for to under stand market and sell the products in difference environment
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
About the Marketing Strategy Specialization
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