How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & NeuromarketingCopenhagen Business School
About this Course
Skills you will gain
- Consumer Behaviour
- Consumer Neuroscience
Syllabus - What you will learn from this course
What is Neuromarketing all About?
Attention & Consciousness
Emotions & Feelings, Wanting & Liking
- 5 stars74.61%
- 4 stars20.27%
- 3 stars3.54%
- 2 stars1.02%
- 1 star0.54%
TOP REVIEWS FROM AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
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