Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
This course is part of the Marketing Strategy Specialization
About this Course
Skills you will gain
- Marketing Plan
- Market Analysis
- Marketing Strategy
Syllabus - What you will learn from this course
Marketing Mix Implementation
- 5 stars75.42%
- 4 stars18.07%
- 3 stars2.89%
- 2 stars1.68%
- 1 star1.92%
TOP REVIEWS FROM THE MARKETING PLAN
Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.
The content and the instructor and the course is very clear and mind mapped very well, I was able to do my Company Marketing Plan for 2017 using this knowledge
Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect
I learned a lot of things about the marketing plan. Everything is well explained.
About the Marketing Strategy Specialization
Frequently Asked Questions
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