The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
This course is part of the Digital Marketing Specialization

About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
Online and Video Marketing
Social and Email Marketing
Putting It All Together for Your Digital Plan
Reviews
- 5 stars71%
- 4 stars20.57%
- 3 stars4.87%
- 2 stars1.90%
- 1 star1.63%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING STRATEGIES
专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。
A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.
Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
About the Digital Marketing Specialization

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