In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
This course is part of the Value Chain Management Specialization
About this Course
Skills you will gain
- Market Analysis
- Marketing Strategy
- Marketing Mix
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Syllabus - What you will learn from this course
Module 1: The Marketing Process
Module 2: Segmentation Targeting Positioning
Module 3: The Power of Branding
Module 4: Influencing Consumer Behavior; The Marketing Plan
- 5 stars84.12%
- 4 stars12.90%
- 3 stars2.06%
- 2 stars0.36%
- 1 star0.54%
TOP REVIEWS FROM DEVELOPING A WINNING MARKETING STRATEGY
Great Course. Every Topic was explained in detail with brilliant examples which made learning easier. Thanks a lot! Surely enrolling for the Marketing Management II.
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course
About the Value Chain Management Specialization
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