В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
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Маркетинг в цифровом мире
University of Illinois at Urbana-ChampaignAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 27 hours to complete
Russian
Skills you will gain
- Studentized Residual
- Brand
- Maximization (Psychology)
- Manufacturing Process Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 27 hours to complete
Russian
Syllabus - What you will learn from this course
8 hours to complete
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
8 hours to complete
10 videos (Total 72 min), 8 readings, 8 quizzes
7 hours to complete
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ ПРОДВИЖЕНИЕ
7 hours to complete
8 videos (Total 58 min), 3 readings, 7 quizzes
6 hours to complete
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ РОЛЬ РАЗМЕЩЕНИЯ
6 hours to complete
8 videos (Total 63 min), 3 readings, 7 quizzes
6 hours to complete
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ ЦЕНЫ
6 hours to complete
9 videos (Total 58 min), 4 readings, 7 quizzes
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