This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Start working towards your Master's degree
Syllabus - What you will learn from this course
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
- 5 stars79.62%
- 4 stars16.78%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.
About the Digital Marketing Specialization
Frequently Asked Questions
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