Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.
This course is part of the Customer Centricity with Professor Jagdish Sheth Specialization
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Customer Centricity with Professor Jagdish Sheth SpecializationUniversity System of GeorgiaAbout this Course
Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Course 4 of 4 in the
Beginner Level
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
Approx. 5 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- 2. Understand how to effectively link corporate social responsibility and social causes
- 4. Understand how to identify customers with desired behavior but negative predispositions
- 3. Understand how to identify customers who have predispositions but no desired behavior
- 1. Understand how to participate in social change
- 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Beginner Level
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
Approx. 5 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Syllabus - What you will learn from this course
2 hours to complete
User Centric Marketing for Planned Social Change (Part One)
2 hours to complete
14 videos (Total 42 min), 4 readings
4 hours to complete
User Centric Marketing for Planned Social Change (Part Two)
4 hours to complete
12 videos (Total 33 min), 1 reading, 3 quizzes
About the Customer Centricity with Professor Jagdish Sheth Specialization
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