Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Management of Fashion and Luxury CompaniesUniversità Bocconi
About this Course
Skills you will gain
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
Syllabus - What you will learn from this course
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
- 5 stars76.96%
- 4 stars18.81%
- 3 stars3.09%
- 2 stars0.44%
- 1 star0.68%
TOP REVIEWS FROM MANAGEMENT OF FASHION AND LUXURY COMPANIES
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to
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