This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans. This includes exploration of the Empathy and Excellence framework. After covering these foundational concepts, the course examines the Double Diamond methodology in detail. It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing your thinking with a canvas.
![Universidad de Palermo](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/91/092bac27484d569dffc03a2e69d72d/logo-up-360x360.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![Parsons School of Design, The New School](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/01/e099c99d3c447f8a47947cbb2978bc/Parsons-squareicon.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![Universidad de Palermo](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/e1/1d9e9f5d9b40b398c60cadc2e4770b/logo-up-200x48.png?auto=format%2Ccompress&dpr=1&h=36)
![Parsons School of Design, The New School](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/8c/79f55d00aa412f868a535bc34a8b0b/Parsons_Logo1_XL_RGB.png?auto=format%2Ccompress&dpr=1&h=36)
Leveraging Design Methods to Identify Business Opportunities
This course is part of Business Innovation and Digital Disruption Specialization
Taught in English
![Terry Behan](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/95/3665c953db45dc9df7841a7fec2c6d/Terry-Behan.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Terry Behan
Included with
Course
Recommended experience
What you'll learn
Understand the importance of design and the responsibilities of designers
Examine the expanding role of design and the tools helping it grow
Analyze how design frameworks can help you find opportunities and frame problem statements
Assess opportunities, experiences, and the use of a canvas
Skills you'll gain
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
16 quizzes
Course
Recommended experience
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/a7c5400e51272c78b710ce9b56fd3178.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
There are 4 modules in this course
In this week, you'll learn about the expanding role of design, and see how rigorous design can accommodate scalability. You will discuss the importance design plays in today's world, and think about why it's important to not only design, but continually redesign. You'll be introduced to the concept of VUCA: volatile, unpredictable, chaotic, and ambiguous. You will also have the chance to dive into the changing landscape of education, and see why the Four C's are critical for designers of the future. Finally, you will see what role the designer plays in preserving design ethics. This will help you to unpack the art versus the science of design.
What's included
5 videos11 readings4 quizzes3 discussion prompts
In this week, you'll see that the opportunity space is expanding and find out what this means for design in emerging markets. You'll learn about six factors that are making it possible for design to solve local problems globally. We'll do this by exploring a series of case studies out of East Africa. You'll explore the different types of design tools and methodologies. In this week, one of the methodologies you'll be introduced to is the Empathy and Excellence approach.
What's included
5 videos5 readings4 quizzes1 discussion prompt
In this week, you'll learn about another design methodology: the Double Diamond Method. The Double Diamond Method is made up of four phases: the discover phase, the define phase, the develop phase, and the deliver phase. We'll deep dive into each of these phases to see what steps take place in each and how the four phases and the fifteen steps work together. You'll then be able to apply the Double Diamond method to enhance the design process.
What's included
5 videos2 readings4 quizzes1 discussion prompt
In this week, you'll look at how perceived risk and value are used to prioritize projects within the portfolio selection process for different types of organizations. You'll consider how to mitigate risk. You'll learn to calculate your addressable market size from the full market size. We'll introduce you to various types of canvases and explain their uses in different scenarios. You'll see why in some contexts, the lean canvas works best. Finally, you'll learn how to identify an opportunity and create a distinctive experience, and find out why creating a distinctive experience is so important.
What's included
5 videos5 readings4 quizzes4 discussion prompts
Instructor
![Terry Behan](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/95/3665c953db45dc9df7841a7fec2c6d/Terry-Behan.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Recommended if you're interested in Business Strategy
Parsons School of Design, The New School
Universidad de Palermo
Universidad de Palermo
Universidad de Palermo
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
New to Business Strategy? Start here.
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.