This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
This course is part of the IBM & Darden Digital Strategy Specialization
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About this Course
Some experience in business or information technology will be helpful but is not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy
Skills you will gain
- Data-Informed Decision-Making
- Technology Strategy
- Business Transformation
- Digital Strategy
- Business Solutions
Some experience in business or information technology will be helpful but is not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
The Digital Revolution
The Economics of Digital Disruption
The Path to Digitization
Additional Resources to Advance Your Learning
Reviews
- 5 stars70.58%
- 4 stars22.05%
- 3 stars4.41%
- 2 stars1.47%
- 1 star1.47%
TOP REVIEWS FROM INTRODUCTION TO DIGITAL TRANSFORMATION PART 1
it work in improve basic information about digital transformation
Good introduction to the Digital strategy approach
A very informative course with a lot of resources and case studies.
This is the best DT course that I have ever encountered. This infomration is so well structured that I am now so confident that I can start to plan digital transformation for my organisation.
About the IBM & Darden Digital Strategy Specialization

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