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Associated with the MS in Management: Healthcare degree
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Intro to Strategic Management for Healthcare Organizations

Northeastern University

About this Course

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This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. 
In this course, you will have an opportunity to explore general business strategy concepts as they relate to the healthcare industry. You will also examine how strategic decisions are made within organizations. 

After an introduction to the different levels of strategy, through examples, you will look at each level in greater detail. You will also have the opportunity to conduct an external evaluation that explores market, environment, customer, and competitor analyses.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

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Includes hands on learning projects.

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Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the this sector.

Approx. 13 hours to complete

English

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What you will learn

Explain general business strategy concepts related to the healthcare industry
Analyze market opportunities and challenges for purposes of formulating business strategies

Skills you will gain

Strategic Thinking
strategy
Business Strategy
Competitive Analysis
Critical Thinking

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the this sector.

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Paul Levy

Professor of the Practice

D’Amore-McKim School of Business

322 Learners

3 Courses

John Friar

Executive Professor

D'Amore-McKim School of Business

322 Learners

3 Courses

Offered by

Northeastern University

Founded in 1898, Northeastern is a global research university with a distinctive, experience-driven approach to education and discovery. The university is a leader in experiential learning, powered by the world’s most far-reaching cooperative education program. The spirit of collaboration guides a use-inspired research enterprise focused on solving global challenges in health, security, and sustainability.

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This course is related to the 100% online MS in Management: Healthcare from Northeastern University . It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Module 1 - Welcome to Strategy

The healthcare industry has been changing dramatically of late and companies need to determine how they are going to change to meet these new challenges. Strategy is the process by which companies determine where they want to go and how to get there. There are three levels of strategy: corporate, business, and functional. In this module we will first go over the three levels of strategy and then focus on corporate strategy. By the end of the module you will have an understanding of the components of a corporate strategy.

3 hours to complete

8 videos (Total 27 min), 9 readings, 5 quizzes

8 videos

Course Introduction1mMeet Your Faculty: Paul Levy1mMeet Your Faculty: John Friar1mWhat is Strategy?3mStrategy as a Process1mCorporate Strategy Components5mCorporate Strategy Processes6mWhat is Different About Nonprofits?5m

9 readings

Welcome to the Intro to Strategic Management for Healthcare Organizations2mSyllabus- Intro to Strategic Management for Healthcare Organizations10mAcademic Integrity2mModule 1 Overview5mLesson Resource5mIntroduction: Strategy as a Process1mLesson Resources8mLesson Resource22mLesson Resource5m

5 practice exercises

Check Your Knowledge2mCheck Your Knowledge2mCheck Your Knowledge1mModule 1 Quiz20mCheck Your Knowledge2m

Week2

Week 2

2 hours to complete

Module 2 - What is Business Strategy?

In order to decide what actions to take, a company must first analyze what is going on in the industry and what the competitors are doing. In this module, we will outline the parts of a strategic analysis and define what a strategic business unit is. Then we will go into detail on how to conduct industry and competitor analyses. By the end of the module you will have learned how to assess the strategic opportunities and threats your organization is facing.

2 hours to complete

4 videos (Total 14 min), 3 readings, 4 quizzes

Week3

Week 3

4 hours to complete

Module 3 - Environmental and Customer Analysis

In order to get a more nuanced understanding of industries and competitors, we need to take into account two more factors: the environment and customers. There are influences outside of an industry that can impact the future direction of that industry. These are termed environmental forces. Plus, every strategic move is designed with the customer in mind. However, in healthcare, the customer decision process consists of multiple people. In this module, we will discuss how to perform an environmental analysis and how to think about customers.

4 hours to complete

8 videos (Total 43 min), 8 readings, 5 quizzes

8 videos

Environmental Analysis4mDeterminants of Healthcare Cost Increases7mImplications for U.S Healthcare Providers7mImpact of Drug Development on Healthcare Institutions5mCustomer Analysis2mHealthcare Consumers7m Positioning and Branding2mMarket Analysis4m

8 readings

Module 3 Overview1mLesson Resource6mEnvironmental Factors Influencing Healthcare Costs10mLesson Resources53mLesson Resources10mSummary of External Analysis2mLesson Resources53mLesson Resources11m

5 practice exercises

Check Your Knowledge2mCheck Your Knowledge2mCheck Your Knowledge23mModule 3 Quiz25mCheck Your Knowledge2m

Week4

Week 4

4 hours to complete

Module 4 - Internal Analysis and the Value Chain

Whether an organization can take advantage of the opportunities discovered in an external analysis, or whether it can fend off the strategic moves of a competitor, depends on the capabilities of the organization. In this module we present frameworks for assessing an organization's strengths and weaknesses. The frameworks used are value chains and VRIO. Then, over the course of the next two weeks, you will apply these frameworks and conduct an individual analysis of a service line within your organization.

4 hours to complete

4 videos (Total 17 min), 5 readings, 5 quizzes

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Intro to Strategic Management for Healthcare Organizations

Intro to Strategic Management for Healthcare Organizations

About this Course

What you will learn

Skills you will gain