This course is part of the International Business Essentials Specialization

4.7
stars
100 ratings

Barry McCarthy

2,950 already enrolled

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International Business Essentials SpecializationUniversity of London

About this Course

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The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. 
This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. 

If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.

This course is endorsed by CMI

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Course 6 of 6 in the

International Business Essentials Specialization

Approx. 11 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 6 of 6 in the

International Business Essentials Specialization

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.92/5 (14 Ratings)

Barry McCarthy

Senior Teaching Fellow

School of Management, UCL

2,950 Learners

1 Course

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

The Business Plan

4 hours to complete

15 videos (Total 78 min), 3 readings, 3 quizzes

15 videos

1.1 Introduction4mThe Business Plan | Introduction44s1.2 Layout of Plan4m1.3 Products and Services1m1.4 The Marketing Plan5m1.5 Products Review2m1.6 Customers Review5m1.7 Competitor Analysis5m1.8 Marketing Strategies4m1.9 Pricing6m1.10 Operational Plan12m1.11 Management and Organisation4m1.12 Financial Plan10m1.13 Appendices1m1.14 Refining The Plan8m

3 readings

Useful Links and References10mGlossary of Terms10mThe Business Plan Template10m

2 practice exercises

Reflective quiz30mWeek One Quiz30m

Week2

Week 2

3 hours to complete

Development of the Financial Statements for Business Planning

3 hours to complete

15 videos (Total 86 min), 4 readings, 1 quiz

15 videos

Welcome to Week Two38s2.1 Pricing part one10m2.2 Pricing part two9m2.3 Sales forecast 15m2.4 Cash forecast 15m2.5 Forecast examples 1 (Ian Speedy)12m2.6 The business cycle6m2.7 Accounting Concepts 14m2.8 Accounting concepts 2- Depreciation3m2.9 Example- Genius Ltd5m2.10 Example Genius Ltd Cash flow3m2.11 Income Statement3m2.12 Income Statement Solution5m2.13 Balance Sheet6m2.14 Balance Sheet Solution5m

4 readings

Sample Business Finance Scenario10mSample Business Finance Scenario- Example Answer10mSample Business Finance Scenario Two10mSample Business Scenario Two- Answers10m

Week3

Week 3

1 hour to complete

Internal Information for Business Planning

1 hour to complete

6 videos (Total 23 min)

Week4

Week 4

2 hours to complete

Having A Customer Focus

2 hours to complete

12 videos (Total 39 min)

12 videos

4.1- Identifying the Customer2m4.2- Factors Affecting Buyers' Behaviour3m4.3- Market Segmentation and Target Market2m4.4- Methods of Market Segmentation4m4.5- Marketing Aspects and Positioning1m4.6- The Marketing Mix | Seven Ps4m4.7- Marketing Mix | The Four Cs2m4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m4.9- Strategic Selection5m4.10- Prioritising Criteria4m4.11- Initial Selection of the "Best" Option2mWeek Four Summary43s

Reviews

4.7

20 reviews

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TOP REVIEWS FROM INTERNATIONAL BUSINESS CAPSTONE

by LPMay 12, 2020

Great business lessons. You will gradually learn how to create business plans in detail, at the same time you will utilize what you learned from the courses of the specialization. Great Professor.

by AMJul 25, 2017

An excellent course to understand all the facets of management!

by YJun 12, 2021

Mr. McCarthy has a good command of the subject and provides an understanding of the subject with his emphases. I enjoyed the education. Thank you Mr. McCarthy.

by CCDec 13, 2017

Great and Informative course. Will definitely recommend.

View all reviews

About the International Business Essentials Specialization

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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International Business Capstone

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