In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Marketing
- Social Media Marketing
- Social Media
- Influencer Marketing
Syllabus - What you will learn from this course
Real-Time in Action
- 5 stars74.95%
- 4 stars18.30%
- 3 stars4.55%
- 2 stars1.31%
- 1 star0.87%
TOP REVIEWS FROM THE IMPORTANCE OF LISTENING
In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.
About the Social Media Marketing Specialization
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