About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 33 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Comportamento do consumidor
  • Estratégia de marketing
  • Economia comportamental
  • Hábitos do consumidor brasileiro
  • Seleção de mercado-alvo
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 33 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Modelo STP

8 hours to complete
6 videos (Total 44 min), 12 readings, 7 quizzes
Week2
Week 2
9 hours to complete

O Poder dos Hábitos

9 hours to complete
6 videos (Total 32 min), 14 readings, 7 quizzes
Week3
Week 3
8 hours to complete

Comportamento do Consumidor

8 hours to complete
6 videos (Total 41 min), 12 readings, 7 quizzes
Week4
Week 4
8 hours to complete

Hábitos do Consumidor Brasileiro

8 hours to complete
6 videos (Total 45 min), 15 readings, 6 quizzes

Frequently Asked Questions

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