This course is part of the Business and Marketing Strategies Specialization

Mariya Eranova

Offered By

Associated with the Bachelor of Science in Marketing degree
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Business and Marketing Strategies SpecializationUniversity of London

About this Course

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Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.
This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 2 of 4 in the

Business and Marketing Strategies Specialization

Beginner Level

Basic familiarity with business processes.

Approx. 19 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 4 in the

Business and Marketing Strategies Specialization

Beginner Level

Basic familiarity with business processes.

Approx. 19 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Mariya Eranova

1,066 Learners

2 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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This course is related to the 100% online Bachelor of Science in Marketing from University of London. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Globalisation

4 hours to complete

5 videos (Total 26 min), 3 readings, 1 quiz

5 videos

Welcome to the Fundamentals of International Business MOOC!2mIntroduction to International Business2mKey topics and terms5mAudio - International business: Mariya’s story11mWhat do we mean by globalisation?4m

3 readings

Activity – Start your study journal15mWhy study international business?40mIs globalisation a good or a bad thing?1h

1 practice exercise

Check your understanding – Week 110m

Week2

Week 2

6 hours to complete

Internationalisation process

6 hours to complete

2 videos (Total 8 min), 7 readings, 1 quiz

Week3

Week 3

6 hours to complete

Institutions

6 hours to complete

3 videos (Total 23 min), 6 readings, 1 quiz

3 videos

Institutions and introduction to political systems4mAudio - Institutions in practice: Mariya’s story8mAudio – Avoiding cross-cultural frustrations: Mariya's story9m

6 readings

Activity – Investing in Uzbekistan15mInvesting in Uzbekistan – teacher’s note 5mActivity – Reflecting on political risks15mChallenges of digital firms in foreign markets30mActivity – Learning from failure45mCultural distance and firm internationalisation1h 30m

1 practice exercise

Check your understanding – Week 310m

Week4

Week 4

4 hours to complete

Multinational enterprises

4 hours to complete

2 videos (Total 6 min), 5 readings, 1 quiz

About the Business and Marketing Strategies Specialization

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Fundamentals of International Business

About this Course