"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital age? We will explore the role of digital media in the production of celebrity and fandom, using social media tools and platforms as a running case study. More broadly, the course is about what media studies scholar Henry Jenkins has called “participatory culture,” the processes by which bring our selves into digital spaces, establish trust and authenticity (or challenge these concepts), and negotiate identity in and amongst others. Along the way, you will develop skills in critical self-reflection and communication, as well as analysis and interpretation. You’ll audit your own social media usage, and put this learning in context with major social media presences of our era.
This course is part of the Fandom and Popular Culture in the Digital Age Specialization
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About this Course
Curiosity and interest
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Try Coursera for BusinessWhat you will learn
Define and describe the relationship between fandom, popular culture, and digital media as each impact our identity and interactions with others
Apply critical self-reflection and close reading frameworks through personal and professional writing
Engage with pop culture and fandom communities by leveraging online platforms to make connections and synthesize learning
Reflect on your personal relationship to social media, identity, representation, and social interaction online
Skills you will gain
- analysis
- Social Media
- Writing
- close reading
- digital literacy
Curiosity and interest
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Fandom, Popular Culture, and Digital Media in Context
Social Media, Representation, and Participatory Culture
Experience, Ideology, and Pop Culture Interpretation
The Dark Side of Social Media
About the Fandom and Popular Culture in the Digital Age Specialization

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