About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 16 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Digital Marketing
  • Marketing Analytics
  • Google Adwords
  • Google Analytics
  • Marketing Performance Measurement And Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 16 hours to complete
Portuguese (Brazilian)

Offered by

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Universidade de São Paulo

Syllabus - What you will learn from this course

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Week1
Week 1
4 hours to complete

O que é marketing digital?

4 hours to complete
16 videos (Total 75 min), 8 readings, 3 quizzes
Week2
Week 2
3 hours to complete

Tipos de canais e SEM

3 hours to complete
9 videos (Total 55 min), 4 readings, 2 quizzes
Week3
Week 3
3 hours to complete

SEO e Facebook Ads

3 hours to complete
11 videos (Total 63 min), 3 readings, 2 quizzes
Week4
Week 4
2 hours to complete

Email Marketing e Growth Hacks

2 hours to complete
5 videos (Total 26 min), 3 readings, 1 quiz

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