Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.
This course is part of the Career Success Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Describe the entrepreneurial process and how to manage it
Recognize opportunities to develop new business ideas
Apply entrepreneurial approaches, concepts, and methods
Understand operational challenges involved with creating new business ventures
Skills you will gain
- Strategic Management
- Management
- Marketing
- Entrepreneurship
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction
Feasibility Studies
Skills and Strategies
Starting a Business
Reviews
- 5 stars71.93%
- 4 stars20.60%
- 3 stars5.67%
- 2 stars0.98%
- 1 star0.80%
TOP REVIEWS FROM ESSENTIALS OF ENTREPRENEURSHIP: THINKING & ACTION
Easy and not as intimidating as I feared. I am not a financial person, but I found these insights to be very helpful in understanding those who are, and being able to appreciate my family's business.
It is very important to know an entrepreneur, what to do before starting a business and this course will help them much better to perform in the future.
The content is extremely practical for a new entrepreneur or person who is thinking about becoming an entrepreneur. It's engaging, succinct and actionable.
I have started a couple of business already and have struggled with the basics. This course although simple, is enough to take away an understanding of exactly where I need to improve.
About the Career Success Specialization

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