Offered By

Associated with the MS in Management: Healthcare degree
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Engaging in Enterprise Growth and Innovation

Northeastern University

About this Course

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career. 
You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector

Approx. 14 hours to complete

English

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What you will learn

Apply the frameworks and methods for user-centered design to improve the user’s experience of a healthcare product or service
Explore design methods to create new healthcare product, system and service concepts with a specific architecture and design points for each element
Explore concepts and methods to design and utilize technology platforms for new products and services

Skills you will gain

Business Case Development
Value Proposition
User-Centered Design
Design Visioning
Product Strategy

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector

Approx. 14 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Marc H Meyer

Robert J. Shillman Professor of Entrepreneurship, Matthews Distinguished University Professor

D'Amore McKim School of Business

215 Learners

3 Courses

Offered by

Northeastern University

Founded in 1898, Northeastern is a global research university with a distinctive, experience-driven approach to education and discovery. The university is a leader in experiential learning, powered by the world’s most far-reaching cooperative education program. The spirit of collaboration guides a use-inspired research enterprise focused on solving global challenges in health, security, and sustainability.

Start working towards your Master's degree

This course is related to the 100% online MS in Management: Healthcare from Northeastern University . It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Module 1 - User-Centered Design

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

4 hours to complete

5 videos (Total 28 min), 16 readings, 6 quizzes

5 videos

Develop a Customer Research Plan7mUnderstanding User Pain Points3mDefine the Full Use Case with Perceived and Latent Needs6mPersonas for User Needs6mCreating a Customer Value Proposition3m

16 readings

Course Overview2mSyllabus 10mMeet Your Faculty: Dr. Marc Meyer10mMeet your Faculty: Dr. John D. Halamka2mAcademic Integrity1mModule Introduction2mUser Needs Template 1: Target User, Use Case, and Buyer Focus2mUser Needs Template 210mUser Needs Template 32mUser Needs Template 42mPractice Exercise: User Needs Template 410mDevelop Clear Personas1mPractice: User Needs Template 5: Personas10mUser Needs Template 6: The Customer Value Proposition1mHealthcare Innovation Project Milestone 2 Preview5mUser-Centered Design - Empathy1h

4 practice exercises

Practice Exercise: User Needs Template 25mPractice Exercise: User Needs Template 320mModule 1 Quiz20m Module 1 Honors10m

Week2

Week 2

4 hours to complete

Module 2 - Translating Designs into Solutions

4 hours to complete

8 videos (Total 39 min), 14 readings, 6 quizzes

8 videos

Module Introduction2mStep 1: Develop a Design Vision5mStep 2: Assess Impact on the User and Use Cases5mLayered, Modular Architecture Design7mIndustrial Example of Modular Design4mDon’t Forget the Packaging6mComposite Design for Rapid Implementation3mCreate Prototypes3m

14 readings

Six Steps of the Design Process10mDesign Template 1: Concept Sketch2mWhat Makes Compelling Designs?2mAssessing Impact of an Innovation Design2mDesign Template 2: Assess the Impact of the Design1mPractice Exercise: Design Template 25mStep 3: Develop a Layered Architecture1mLayered Architecture in Healthcare Example3mStep 4: Define “Packaging” for your Innovation1mStep 5: Composite Design for Rapid Implementation2mDrug Eluting Stent Composite Design Example1mStep 6: Create Prototypes1mDesign Template 7: Define the Prototype - MVP1mPractice Exercise: Design Template 75m

5 practice exercises

Question to Consider 1mCheck Your Knowledge1mDrug Eluting Stent Composite Design Practice3mModule 2 Quiz30mModule 2 Honors30m

Week3

Week 3

3 hours to complete

Module 3 - External Facing Services and Platform Design

3 hours to complete

11 videos (Total 59 min), 8 readings, 4 quizzes

11 videos

Module Overview1mSoftware Applications4mSoftware Applications Healthcare Example7mSoftware Framework5mDesigning External Services4mDesigning External Services Healthcare Example7mPlatforming Definitions4mModularity, Scalability, and Good, Better, Best 9mVideo: IoT Systems Innovations6mIoT Systems Innovations: Industrial Example4mConsumer Cases IoT Dental Example3m

8 readings

Software, Services, and Process Design1mHealthcare Innovation Project Review - Combine 5 and 610mDesign Template 4: Software Architecture and Strat2mDesigning External-facing Services2mDesign Template 5 and 62mPractice Exercise: Design Template 610mPlatforming for Products, Systems, and Services2mIoT System3m

4 practice exercises

Innovation Process Steps3mCheck Your Knowledge30mModule 3 Quiz15mModule 3 Honors8m

Week4

Week 4

3 hours to complete

Module 4 - Making the Business Case and the Pitch

3 hours to complete

7 videos (Total 34 min), 11 readings, 5 quizzes

7 videos

Innovation and the Business Case Introduction6mOPEX2mCAPEX3mCAGR3mDigital Business Process Transformation3mBusiness Case Templates3mThe Mayo Business Case11m

11 readings

Making the Business Case1mFinancial Drivers for a Business2mFramework for Creating Value and Assessing Performance8mTypes of Innovation Projects2mBusiness Case Template 15mBusiness Case Template 25mPractice Exercises - Business Case Templates15mCreating a Stakeholder Map7mCongratulations1mThe Income Statement10mThe Balance Sheet10m

4 practice exercises

Check Your Knowledge3mCheck Your Knowledge2mModule 4 Quiz30mModule 4 Honors3m

Frequently Asked Questions

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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Engaging in Enterprise Growth and Innovation

Engaging in Enterprise Growth and Innovation

About this Course

What you will learn

Skills you will gain