Offered By

Developing Strategies to Win in the Marketplace

Indian School of Business

About this Course

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This course will teach you the fundamentals of strategy formulation and execution. Strategy is all about winning in the marketplace, yet very few companies can do so consistently. In this course, you will learn different tools and frameworks that you can use to create winning strategies.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Intermediate Level

This course will be ideal for you if you are a working professional in middle management roles & wish to pivot into a leadership role.

Approx. 25 hours to complete

English

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What you will learn

Understand strategy, and industry's implications for a firm’s strategy and its performance
Develop superior resources and capabilities that can lead to competitive advantage
Competitive advantage and value-based strategy
Appreciate the linkage between a firm’s strategy and its business model, and implementing strategies for growth

Skills you will gain

Strategic Planning
Decision-Making
Strategic Management
Competitiveness
Industry Structure

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Intermediate Level

This course will be ideal for you if you are a working professional in middle management roles & wish to pivot into a leadership role.

Approx. 25 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Deepak Jena

Offered by

Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.

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Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

Course Introduction

1 hour to complete

2 videos (Total 8 min), 3 readings

5 hours to complete

What is Strategy?

5 hours to complete

11 videos (Total 180 min), 1 reading, 2 quizzes

11 videos

Introduction to the Module2mDefining Strategy6mWhat is Strategy? Example4mYour Own Strategy Exercise6mStrategy – Another Example: IKEA6mGood Strategy and Bad Strategy4mThe Strategy Diamond Framework7mStrategy Diamond - The Five Elements12mStrategy Diamond Framework – Example: IKEA5mKey Takeaways3mRecording of Course 2 - Live session 1 on 22-12-10 19:05:22 [21:23]1h 59m

1 reading

Tesla Motors (Case Pre-read)45m

2 practice exercises

Practice Quiz1hGraded Quiz30m

Week2

Week 2

3 hours to complete

Industry and its Implications for a Firm’s Strategy and its Performance

3 hours to complete

16 videos (Total 70 min), 1 reading, 2 quizzes

16 videos

Introduction to the Module2mAnother Definition of Strategy6mPorter’s Five Forces Framework: An Overview3mPorter’s Five Forces: Threat of New Entrants8mPorter’s Five Forces: The Power of Suppliers3mPorter’s Five Forces: The Power of Buyers2mPorter’s Five Forces: The Threat of Substitutes2mPorter’s five forces: Rivalry among Existing Competitors2mPorter’s Five Forces Framework – Examples7mStrategist and the Industry Analysis7mCustomer or Buyer Power in Toy Industry9mThreat of Substitutes2mLego Case – Introduction2mLego Case – My Assessment2mRivalry in Toy Industry5mTakeaway2m

1 reading

LEGO (A): The Crisis (Case Pre-read)30m

2 practice exercises

Practice Quiz30mGraded Quiz30m

Week3

Week 3

3 hours to complete

Resource Based View of Strategy

3 hours to complete

9 videos (Total 85 min), 1 reading, 2 quizzes

9 videos

Introduction to the Module4mFirm as a Bundle of Resources6mResource Heterogeneity and Resource Immobility5mTests for Resource Value20mYour Company’s Most Valuable Resources4mImplications for a Firm’s Strategy10mWalt Disney Case – Introduction4mWalt Disney Case - Analysis24mTakeaway2m

1 reading

Walt Disney Co: The Entertainment King (Case Pre-read)45m

2 practice exercises

Practice Quiz30mGraded Quiz30m

Week4

Week 4

4 hours to complete

Competitive Advantage

4 hours to complete

12 videos (Total 88 min), 1 reading, 2 quizzes

12 videos

Introduction to the Module5mCreating More Value17mDecoding Competitive Advantage11mValue Chain Activities and Competitive Advantage5mValue Drivers for Customer’s WTP5mValue Drivers for Suppliers’ WTS7mRevisiting Lego Case – Lego’s Troubles6mJurgen Knudstorp and Lego’s Turnaround3mLego Value Based Strategy14mSummarizing Lego’s Strategy5mApple Case – Introduction3mTakeaway2m

1 reading

Apples Future: Apple Watch, Apple TV, and/or Apple Car?45m

1 practice exercise

Practice Quiz30m

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Developing Strategies to Win in the Marketplace

Developing Strategies to Win in the Marketplace

About this Course

What you will learn

Skills you will gain